How will your logo save your business?
Written on 11:22 PM by J
A lowercase “f” or “t”, the golden arches, the letter “O” with features of a flag; these are all logos that stand out in our minds and represent a successful brand. I am sure Facebook, Twitter, McDonald’s, and President Obama, among others were hugely successful because of their logos. When the product can’t be seen or key players can’t be heard the logo still stands. In yesterday’s Friday Finds, Brian wrote “Your logo is your brand...dishing out the money is worth it.” That being said I ask How will your logo save your business?
For the last week Brian, Omi, and I have been going over the logo presentations sent to us from 50dollarlogo.com. There are certain aspects he likes about one and certain aspects I like about the other, while Omi is steadfast in her opinion of one of the options. It is important for us to take the logo seriously and not make any quick decisions. We have to ensure we are not settling for a logo, because represents us.
On the other hand, the process is pretty interesting. I was talking with Monica Reid earlier today, over a couple of Krispy Kreme donuts about the back and forth we all have been having over the logo. I compared it to the checks and balances system of our great nation. It is like the President trying to sell his point to Congress. We have been giving reasons to each other about how our chosen logo represents our brand best, has the best stand alone image, and like Facebook, Twitter, McDonald’s, and the President, make us hugely successful.
Things we’ve learned to keep in mind while creating a logo:
1) Don’t make the logo limiting, as you want your brand to grow and for the logo to encompass the growth
2) Be careful of color choice. I recommend Googling any color you choose to ensure it is sending the right message.
3) Keep the logo simple
4) Keep in mind that the logo is going to be the face of the company. It will be on everything from packaging to billboards. Ensure it adequately represents your brand
5) Construct a trusted team for the approval process
6) Have fun throughout the creation process!!!
How will your logo save your business?
-J
