Are offline relations still essential to business?

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Written on 9:29 PM by J

I was up late last night chatting with Brian about our future trip to Bermuda, our business of course, and the effect social media has had on our generation. He says that it has totally changed the way we conduct business and connect with key players. Imagine, there use to be a point where an entrepreneur would have to solely depend on the phone book and the gas in his/her car (money for public transportation). Now it is as easy as logging onto Facebook, becoming friends, and sending a message or simply Tweeting. While I agree with him, believe social media may be doing our generation a disservice in the aspect of encouraging offline relations. Are offline relations still essential to business?

Tomorrow I will be having lunch with James Walker, Chief Blogger for PrPrescriptions (marketing firm targeting Gen Y). I saw him featured on Jun Loayza’s video blogging show for young professionals one night, followed him on Twitter, Tweeted him, emailed him…leveraged social media. But it is not going to stay there, I am passionate about face-to-face relations.

In my opinion; from Facebook to Twitter to Microsoft all of the BIG business is done at the table. This is the reason we must encourage more meetings, so when young professionals are faced with offline relations they won’t be caught off guard.

I will let you know how the meeting turned out on Saturday!


Are offline relations still essential to business?

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