First OBJective

Written on 7:55 PM by B

Background

This blog is an Entrepreneurial Reality Journey of three individuals (Omi, Brian, Josh) who came together to form the group “The OBJectives”. The name was birthed out of a strategy session that took place at the Busboys and Poets Lounge in Downtown Washington, DC when the group was brainstorming ideas for a future business project . Follow the OBJectives through their daily account of the thoughts, discoveries, and actions taken to eventually reach the goal of successfully building a start-up company that will help entry level workers, young entrepreneurs, and young professionals communicate in the corporate environment more effectively.

The Story

This goal came from the usual sort of entrepreneurial story. Brian was marketing an incentives program to a large regional bank and made major strides with the Executive Assistant to the Vice President of Human Resources, who basically made all the decisions. Brian's reading habits came in handy when he was dealing with someone probably twice his age. After reviewing her professional emails with smiley faces at the closing, and the never ending phone calls, Brian realized that he was dealing with a Sanguine individual (Talkative, enthusiastic, curious). After building a rapport with Brian, she let on that the account would be 100k account. She said that 100k account wasn’t that big, but she also didn’t know that Brian was a 20 year old junior in College. Brian kept his composure, all the while trying to foster a sense of security for the enthusiastic exec. During one conversation, she ever so bluntly let on that one of her concerns with the product offering was that she knew he didn’t do it full time and that higher level executives were used to dealing with individuals “ That used their words differently”. Brian was taken aback because he is usually applauded for his verbal prowess, but saw deeper into her comment that there must be some kind of lingo that he wasn’t privy too. He concluded that he was not the only individual who wished to communicate with upper level management in a way that increases his credibility quotient. After consulting with Omi and Josh who have already had experience communicating with executives at their jobs, they saw that the need for more effective communication between entry-level professionals and high level executives was common.

Today

the OBJectives are Energized, Focused, and Determined, with good ideas backed up with research. Omi is studying to take the MCAT to be a doctor, Josh is a business major and a working executive assistant, and Brian is in college studying marketing. Inbetween their activities, they are getting a crash course in Web 2.0, Social Media, SEO, Etc.
The First OBJective: